This case study will focus on how we at The Broad are focusing on making a museum app that offers the user exactly what they need. Instead of replicating the mobile web experience, we are attempting to use context and location awareness to present the user with both a beautiful and useful mobile experience. Tying closely together with our ticketing system, we surface tickets just when the user needs them, then shift the focus to digital tour and other collections-related content when in the galleries. Where should we go from here? How can we improve this experience further?
